One of the most widely sought skills in organizations today is the ability to communicate effectively. Meeting the
communication challenges of organizations requires an understanding of an expanded body of knowledge related to
individual behaviors, group behaviors and the organizational context within which these behaviors occur. Research
reveals mastery of communication skills contributes to successfull job performance. Students will develop a
theoretical base on which to build problem-solving, organizational strategies, listening, rhetorical sensitivity,
confidence, and presentational skills.
The major blends the traditional disciplines of business and speech communication to meet contemporary
organizational communication needs. In its exploration of the interrelationship between organizations and
communication, organizational communication represents one of the most rapidly expanding fields of study going into
the twenty-first century.
The major consists of a core of five speech communication courses, one technical writing course, a sequence of
three courses which emphasize marketing, management, or professional communication or human resources and three
elective courses.
All organizational communication majors must complete a minimum of six semester hours of a single foreign language
(calculated at two semesters of high school language equal to one semester of college language).
Curriculum
| CORE COURSES |
27 crs. |
|
| SPC 100. |
FUNDAMENTALS OF SPEECH COMMUNICATION |
(3) |
| SPC 252. |
INTERPERSONAL COMMUNICATION |
(3) |
| SPC 310. |
BUSINESS AND PROFESSIONAL PRESENTATIONS |
(3) |
| SPC 351. |
ORGANIZATIONAL COMMUNICATION |
(3) |
| MGT 204. |
PRINCIPLES OF MANAGEMENT |
(3) |
| MGT 314. |
ORGANIZATIONAL BEHAVIOR |
(3) |
| MKT 205. |
PRINCIPLES OF MARKETING |
(3) |
| ENG 360. |
TECHNICAL WRITING |
(3) |
| SPC 490. |
SEMINAR IN SPEECH COMMUNICATION |
(3) |
| Electives must include at least two speech communication courses |
(9) |
Select one of the following sequences: 9 designated + 9 elective hrs.
A. MARKETING AND SALES COMMUNICATION
| MKT 305. |
CONSUMER BEHAVIOR |
(3) |
| MKT 320. |
PERSONAL SELLING |
(3) |
| MKT 330. |
PRINCIPLES OF RETAILING or |
(3) |
| MKT 354. |
ADVERTISING AND PROMOTION |
(3) |
| Electives must include at least two speech communication courses |
(9) |
B. MANAGEMENT COMMUNICATION
| MGT 334. |
HUMAN RESOURCES MANAGEMENT |
(3) |
| MGT 340. |
INTERNATIONAL BUSINESS |
(3) |
| MGT 354. |
MANAGEMENT COMMUNICATIONS |
(3) |
| Electives must include at least two speech communication courses |
(9) |
C. PROFESSIONAL COMMUNICATION
| SPC 200. |
SMALL GROUP PROCESSES |
(3) |
| SPC 370. |
TRAINING AND DEVELOPMENT |
(3) |
| SPC 391. |
PERSUASION |
(3) |
| Electives must include at least two MKT/MGT courses |
(9) |
D. HUMAN RESOURCES COMMUNICATION
| MGT 334. |
HUMAN RESOURCES MANAGEMENT |
(3) |
| MGT 354. |
MANAGEMENT COMMUNICATIONS |
(3) |
| SPC 370. |
TRAINING AND DEVELOPMENT |
(3) |
ELECTIVES: Take three of the four classes listed below.
| SPC 200. |
SMALL GROUP PROCESSES |
(3) |
| PSY 405. |
INDUSTRIAL PSYCHOLOGY |
(3) |
| ECO 352. |
LABOR ECONOMICS |
(3) |
| MGT 376. |
PRODUCTION/OPERATIONS MANAGEMENT |
(3) |
ELECTIVE OPTIONS
| The student may select any of the above courses not previously chosen and/or
any of the following courses: |
| |
| SPC 220. |
PUBLIC SPEAKING |
(3) |
| SPC 380-390. |
TOPICS IN SPEECH COMMUNICATION |
(3) |
| SPC 470. |
INTERNSHIP IN SPEECH COMMUNICATION |
(3) |
| MKT 310. |
MARKETING RESEARCH |
(3) |
| MGT 376. |
PRODUCTION/OPERATIONS MANAGEMENT |
(3) |
| MGT 424. |
ETHICS/SOCIAL RESPONSIBILITY |
(3) |
Other courses may be substituted upon consultation with the adviser
